On-One website redesign

Whilst visiting the On One website to find out more about the upcoming 456 Carbon frame-set, I was pleasantly surprised to find a striking and significantly improved website redesign at www.on-one.co.uk.

The first thing to notice was the new approach to the organisation of content, which on the old site was clunky and muddled making content difficult to find and often left valuable items hidden beneath layers of unrelated content. The new site on the other hand provides very clear signposting in the horizontal navigation, defining channels of content, bikes, frames, news, shop, contact us. There’s no mistaking where on the site you are reinforced by the breadcrumb trail at the top and bottom of the site which allows you to easily reverse back or jump to a previous point in your journey.

On the left is a highly organised category tree of products which then drill down in a very logical and usable way. Having clicked onto one of the main category items on the left, a secondary navigation list appears to guide you through the next available options.

The layout of products is much improved with higher quality images and a decent description of the item where appropriate. Pricing and “Buy” call to actions are very clear and the shopping basket is evident throughout the site in the top right. When looking at complete bikes, you’re also able to view the entire specification and further detail on individual components quickly and easily.

All subsidiary navigation items such as price policy, frame sizing, and refunds can be clearly found in the footer.

The design itself is fresh and airy with attractive graphics in the header and footer reflecting quite aptly the nature of business on the site. The Orange and grey work well as key colours whilst the content speaks for itself. All in all a really nice implementation of a site restructure and redesign.

On One’s sister company, Planet X, also appear to have undergone a similar treatment with the same principles applied. Have a look at www.planet-x-bikes.co.uk

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