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World’s No 1 women’s team becomes Wiggle-High5 (+ video)

World's No 1 women's team becomes Wiggle-High5 (+ video)

New sponsor as Rochelle Gilmore’s outfit prepares for UCI Women’s WorldTour… 2016 sees the launch of the UCI Women’s WorldTour – and the number one ranked team in the sport has a new identity, with the unveiling today of Wiggle-High5. The team, owned and run by Rochelle Gilmore, has brought the sports brand on board as co-sponsor to replace outgoing backers, Honda, and has put together a short video ahead of the new season. Its line-up will be bolstered this coming season through the arrival of Great Britain’s double junior world champion Lucy Garner, plus Swedish national champion Emma Johansson, who will retire at the end of 2016, and the Dutch rider, Amy Pieters. The kit will remain the familiar black and orange that the team has worn since its launch three years ago, but is now supplied by Champion System, replacing the in-house Wiggle brand, dhb. Gilmore said: “I had an ambition in 2012 to create the most professional women’s cycling team in the world, increase salaries for athletes and become the world number one UCI team within three years. “These goals have now been reached but we believe that the season ahead represents an opportunity for both […]

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