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Ironman buy Lagardère Sports’ endurance division

Ironman buy Lagardère Sports’ endurance division

Ironman have announced that it has signed an agreement to acquire Lagardère Sports’ endurance division, which includes races in three continents and eight countries, including ITU races.

The long-course race organiser will now own and/or operate an additional five International Triathlon Union (ITU) events, four marathons, six cycling races as well as a number of other participation events. These events are expected to serve an estimated 140,000 participants in 2016.

“Lagardère Sports has built innovative and world-class events which, when added to our global event portfolio, further builds our company and strengthens the entire endurance business under the roof of Wanda Sports Holding,” said Andrew Messick, Ironman’s Chief Executive Officer. “These iconic events, and the teams that have created and managed them, will further strengthen our position in triathlon, expand our portfolio in running, and establish ourselves in cycling.” ITU PARTNERSHIP

Ironman and the ITU have recently worked together on unified and global standard rules for triathlon, as well as several athlete development initiatives. With this acquisition, Ironman will now own and operate the ITU World Triathlon Hamburg (pictured above), ITU World Triathlon Leeds, ITU World Triathlon Abu Dhabi, ITU World Triathlon Stockholm and ITU World Triathlon Cape Town.

With Ironman’s […]

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