The Team Sky General Manager speaks Welsh for the entire appearance, where he plays himself Wiggo’s been on the Archers , Victoria Pendleton once appeared on Emmerdale . It was surely only a matter of time then, before Sir Dave Brailsford made his own TV soap appearance.
Team Sky’s General Manager, Sir Dave, played himself on Friday’s episode of Welsh language soap Pobol y Cwm (link is external) , where he came to open a sports shop and, impressively, spoke only Welsh for the part.
Sir Dave was born in Shardlow, Derbyshire, and grew up in Deiniolen, near Caernarfon, where he learned to speak the Celtic language.
Addressing residents of the soap’s fictional town, Cwmderi, Brailsford said ( translated by Wales Online (link is external) ) “This village reminds me of Deiniolen where I was brought up. A down-to-earth, honest, close-knit community with people that look out for one another.”
You can see Sir Dave in action on the BBC’s iPlayer (link is external) ; he makes his entrance at 10.25.
Sir Dave Brailsford BBC Pobol y Cwm