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Electronic 105, a women-specific groupset, and built in power meters: what’s next for Shimano?

Electronic 105, a women-specific groupset, and built in power meters: what’s next for Shimano?

We sit down with company bosses in Japan to discuss future plans shimano ultegra groupset With its position as the world’s biggest component manufacturer, we’re always keen to see what Shimano has up its sleeve, so the chance to travel Japan to ask the company bosses what was around the corner was one not to be missed.

We sat down with Takao Harada from Shimano’s component division to ask where next for Shimano in 2016 and beyond. Shimano 105 Di2?

The obvious place to start might be Di2 for Shimano 105 . Making an electronic version of the ever-popular groupset available for the masses might seem like a no-brainer, but Shimano wants to ensure it not only hits a price point but also is useful to a large volume of the cycling community.

“That is our dream, yes, because that is better for the rider who just joined cycling and who just started to ride on the the road,” Harada explained. “If we make higher quality, yes, if we make 105 electronic, we will attract more customers.”

Watch: Shimano Ultegra review

“Now Ultegra and Dura-Ace Di2 work for the product man, the more dedicated pro racers and enthusiast. But if we […]

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