Cycle outreach programmes could help alter perceptions A new study has found that drivers who cycle even a small amount are far more likely to support improved cycle infrastructure. The researchers concluded that even a moderate amount of cycling on the road can change a motorist’s view.
The Portland State University study, Driver Attitudes about Bicyclists: Negative Evaluations of Rule-Following and Predictability, found that whether or not a motorist also cycled had the biggest impact on support for cycle facilities.
Motorist-only respondents tended to be significantly opposed to cycle infrastructure and researchers concluded that “events and programs that result in even moderate increases in people’s bike use may have wide-reaching effects on … their willingness to support bicycle infrastructure in their communities.”
Writing at BikeBiz (link is external) , Carlton Reid suggests that cycle outreach programmes aimed at motorists could therefore be a key means of gaining support for improved cycle infrastructure. A number of training schemes for those who drive professionally now incorporate a segment which involves cycling on the road .
Reid points out that while many see investment in cycle training as diverting funds that would be better spent on protected cycle infrastructure, the study suggests that it could […]